Pengaruh Keragaman Produk, Diskon, Store Atmosphere Dan Citra Toko Terhadap Loyalitas Pelanggan

  • Wiwit Yuliasari Nurul rizka Arumsari Rhealin Hening Karatri Universitas Muria Kudus

Abstract

This research aims to analyze the influence of product diversity, discounts, store atmosphere and store image on customer loyalty. The sampling method in this research is a non-probability sampling technique, with incidental sampling type. The results of this research show that partially product diversity and store image have a positive and significant effect on customer loyalty, but discounts and store atmosphere have an insignificant positive effect on customer loyalty. Meanwhile, product diversity, discounts, store atmosphere and store image simultaneously affect customer loyalty.

Published
2023-12-30
How to Cite
RHEALIN HENING KARATRI, Wiwit Yuliasari Nurul rizka Arumsari. Pengaruh Keragaman Produk, Diskon, Store Atmosphere Dan Citra Toko Terhadap Loyalitas Pelanggan. Jurnal Ekonomi dan Bisnis (EK dan BI), [S.l.], v. 6, n. 2, p. 78-86, dec. 2023. ISSN 2621-4695. Available at: <https://jurnal.murnisadar.ac.id/index.php/EKBI/article/view/1089>. Date accessed: 24 june 2024. doi: https://doi.org/10.37600/ekbi.v6i2.1089.
Section
Articles