ANALISIS LINGKUNGAN BUDAYA, POLITIK, DAN HUKUM GLOBAL TERHADAP PEMASARAN GLOBAL
Abstract
This research examines the analysis of the global cultural, political and legal environment on global marketing. This research uses descriptive qualitative research. The results of this research show that analysis of the global cultural, political and legal environment is very important in designing global marketing strategies. This environment has a direct impact on how companies market their products or services in the global market. Global marketing has a positive influence on the Indonesian economy in several aspects, including; open export markets, easy access to foreign capital, tight competition with products from other countries and others.
References
[1] R. Fachrozie, E. Zulfita, M. Ito Lubis, S. Hazrah, and Suhairi, “Analisis Strategi Pemasaran Dalam Memasuki Pemasaran Global (Studi Kasus : MS Glow),” J. Ilmu Komputer, Ekon. dan Manaj., vol. 2, no. 2, pp. 3809–3816, 2022.
[2] S. Suhairi, N. H. Panjaitan, L. A. Lubis, and D. R. Amwa, “Pengaruh Lingkungan Pemasaran Global terhadap Perekonomian di Indonesia,” J. Educ., vol. 5, no. 3, pp. 9232–9239, 2023, doi: 10.31004/joe.v5i3.1728.
[3] S. Sirait and K. Sinaga, “Effective BUMDes Management Strategies to Improve Village Economy in Naga Dolok Village, Simalungun Regency,” J. Mantik, vol. 4, no. 3, pp. 2218–2224, 2020.
[4] B. Nathania, S. Sirait, and A. T. Purba, “Village Economic Revitalization Through Technology-Based OVOP Approach,” Econ. Dev. Anal. J., vol. 11, no. 4, pp. 405–414, 2022.
[5] P. B. Santosa, “EKSISTENSI KOPERASI : PELUANG DAN TANTANGAN DI ERA PASAR GLOBAL,” pp. 111–117, 2004.
[6] Sugiono, metode penelitian kuantitatif kualitatif dan R & D. bandung: alfabeta, 2021.
[7] M. R. RAMELAN, “LINGKUNGAN PEMASARAN GLOBAL,” TETRASOFT SOlUSINDO, 2016.
[8] D. Nita, S. Rambe, and N. Aslami, “El-Mujtama : Jurnal Pengabdian Masyarakat El-Mujtama : Jurnal Pengabdian Masyarakat,” vol. 1, no. 2, pp. 213–222, 2021, doi: 10.47467/elmujtama.v1i2.853.
[9] M. Husnah, I. W. Batubara, A. I. F. Siregar, Sophia, Rahmadhani, and Suhairi, “Jurnal Ilmu Komputer, Ekonomi dan Manajemen (JIKEM),” vol. 2, no. 2, pp. 3169–3180, 2022.
[10] R. Haholongan, Pemasaran global. 2022.
[11] K. Wowor, “ANALISIS HUKUM ALTERNATIF PENYELESAIAN SENGKETA DALAM PRAKTEK PERDAGANGAN,” vol. IX, no. 2, pp. 207–212, 2020.
[12] K. Agama and P. Sulawesi, “Pendidikan Keagamaan Di Era Global Rusman Langke Pendahuluan Kehadiran era globalisasi yang berawal dari transportasi dan komunikasi ,” vol. 12, pp. 54–69.
[2] S. Suhairi, N. H. Panjaitan, L. A. Lubis, and D. R. Amwa, “Pengaruh Lingkungan Pemasaran Global terhadap Perekonomian di Indonesia,” J. Educ., vol. 5, no. 3, pp. 9232–9239, 2023, doi: 10.31004/joe.v5i3.1728.
[3] S. Sirait and K. Sinaga, “Effective BUMDes Management Strategies to Improve Village Economy in Naga Dolok Village, Simalungun Regency,” J. Mantik, vol. 4, no. 3, pp. 2218–2224, 2020.
[4] B. Nathania, S. Sirait, and A. T. Purba, “Village Economic Revitalization Through Technology-Based OVOP Approach,” Econ. Dev. Anal. J., vol. 11, no. 4, pp. 405–414, 2022.
[5] P. B. Santosa, “EKSISTENSI KOPERASI : PELUANG DAN TANTANGAN DI ERA PASAR GLOBAL,” pp. 111–117, 2004.
[6] Sugiono, metode penelitian kuantitatif kualitatif dan R & D. bandung: alfabeta, 2021.
[7] M. R. RAMELAN, “LINGKUNGAN PEMASARAN GLOBAL,” TETRASOFT SOlUSINDO, 2016.
[8] D. Nita, S. Rambe, and N. Aslami, “El-Mujtama : Jurnal Pengabdian Masyarakat El-Mujtama : Jurnal Pengabdian Masyarakat,” vol. 1, no. 2, pp. 213–222, 2021, doi: 10.47467/elmujtama.v1i2.853.
[9] M. Husnah, I. W. Batubara, A. I. F. Siregar, Sophia, Rahmadhani, and Suhairi, “Jurnal Ilmu Komputer, Ekonomi dan Manajemen (JIKEM),” vol. 2, no. 2, pp. 3169–3180, 2022.
[10] R. Haholongan, Pemasaran global. 2022.
[11] K. Wowor, “ANALISIS HUKUM ALTERNATIF PENYELESAIAN SENGKETA DALAM PRAKTEK PERDAGANGAN,” vol. IX, no. 2, pp. 207–212, 2020.
[12] K. Agama and P. Sulawesi, “Pendidikan Keagamaan Di Era Global Rusman Langke Pendahuluan Kehadiran era globalisasi yang berawal dari transportasi dan komunikasi ,” vol. 12, pp. 54–69.
Published
2023-12-30
How to Cite
SUHAIRI, Suhairi et al.
ANALISIS LINGKUNGAN BUDAYA, POLITIK, DAN HUKUM GLOBAL TERHADAP PEMASARAN GLOBAL.
Jurnal Ekonomi dan Bisnis (EK dan BI), [S.l.], v. 6, n. 2, p. 148-154, dec. 2023.
ISSN 2621-4695.
Available at: <https://jurnal.murnisadar.ac.id/index.php/EKBI/article/view/1153>. Date accessed: 29 apr. 2024.
doi: https://doi.org/10.37600/ekbi.v6i2.1153.
Issue
Section
Articles
