HUBUNGAN KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN PRODUK DI ETHAN COFFEE AND SPACE

  • Eva Novi Triana NIVERSITAS SLAMET RIYADI SURAKARTA
  • Miracle Triswardani Putri Universitas Slamet Riyadi Surakarta
  • Lintang Kusuma Ramdhani Universitas Slamet Riyadi Surakarta
  • Pakidah Umi Nurhidayah Universitas Slamet Riyadi Surakarta
  • Marjam Desma Rahadhini Universitas Slamet Riyadi Surakarta

Abstract

Abstract


This study seeks to establish the correlation between product quality, service quality, and location with the purchase behavior of customers at Ethan Coffee and Space. The research utilizes a quantitative questionnaire as the data gathering strategy. The participants were chosen through random sampling, with a sample size of 56 individuals who are patrons of Ethan Coffee and Space. The employed data analysis technique is Spearman Rank Correlation analysis. The research findings indicate that there is a notable and favorable correlation between product quality and purchase decisions, with a high degree of association. The quality of service exhibits a substantial and favorable correlation, demonstrating a high level of association with purchasing decisions. The location exhibits a substantial and favorable correlation, and demonstrates a modest degree of association with purchasing decisions.

References

[1] J. Aryandi, “Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu,” J. Manaj. Modal Insa. Dan Bisnis, vol. 1, no. 1, pp. 1–1, 2020.
[2] E. L. Kumrotin and A. Susanti, “Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cafe Ko.We.Cok Di Solo,” J-MIND (Jurnal Manaj. Indones., vol. 6, no. 1, p. 1, 2021, doi: 10.29103/j-mind.v6i1.4870.
[3] R. Daga, Buku 1, Citra,Kualitas Produk dan Kepuasan Pelanggan, no. May 2017. 2017.
[4] Hendi Sobari and Gungun Gunawan, “Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada Kedai Kopi Belrum Kecamatan Panumbangan Kabupaten Ciamis,” J. E-Bis, vol. 5, no. 2, pp. 489–504, 2021, doi: 10.37339/e-bis.v5i2.501.
[5] D. T. Khusuma and H. Utomo, “Pengaruh Dimensi Kualitas Produk Terhadap Kepuasan Konsumen Venice Pure Aesthetic Clinic Salatiga,” Among Makarti, vol. 13, no. 2, pp. 78–88, 2021, doi: 10.52353/ama.v13i2.199.
[6] M. I. H. Ahmad Zikri, “Analisis Kualitas Pelayanan Pengiriman Barang terhadap Kepuasan Konsumen pada PT Pos Indonesia Regional I Sumatera,” J. Ilmu Komputer, Ekon. dan Manaj., vol. 1, no. 1, pp. 129–138, 2022.
[7] I. K. Widiarta and N. M. D. A. Mayasari, “Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Zodiac Coffee & Co Cabang Karangasem,” J. Manaj. Perhotelan dan Pariwisata, vol. 6, no. 2, pp. 585–592, 2023, doi: 10.23887/jmpp.v6i2.59132.
[8] R. A. S and F. Ekonomi, “Prodi Manajemen Surabaya,” no. Syafiie, pp. 218–230, 1945.
[9] S. Yuliana and A. Maskur, “Pengaruh Kualitas Produk , Persepsi Harga , Kualitas Layanan dan Lokasi terhadap Keputusan Pembelian (studi pada pelanggan Sinestesa Coffeeshop pati),” J. Manag. Bus., vol. 5, no. 1, pp. 559–573, 2022, doi: 10.37531/sejaman.v5i1.1772.
[10] A. Fadillah, Y. N. Salsabila, and A. Daryanto, “Marketing Strategy Analysis Kopi Arabika Specialty (Studi Kasus Pada Cv Frinsa Agrolestari),” JIMFE (Jurnal Ilm. Manaj. Fak. Ekon., vol. 5, no. 1, pp. 1–14, 2019, doi: 10.34203/jimfe.v5i1.1324.
[11] Sugiyono, Metodologi Penelitian Kuantitatif, Kualitatif dan R & D. 2020.
[12] B. Triawan, R. E., Nadapdap, H. J., & Nuswantara, “HUBUNGAN ANTARA FAKTOR KUALITAS PRODUK, KUALITAS PELAYANAN, LOKASI DAN LINGKUNGAN DENGAN KEPUTUSAN PEMBELIAN SUSU SEGAR,” vol. 2284, pp. 1–6, 2019.
Published
2024-06-30
How to Cite
TRIANA, Eva Novi et al. HUBUNGAN KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN PRODUK DI ETHAN COFFEE AND SPACE. Jurnal Ekonomi dan Bisnis (EK dan BI), [S.l.], v. 7, n. 1, p. 148-154, june 2024. ISSN 2621-4695. Available at: <https://jurnal.murnisadar.ac.id/index.php/EKBI/article/view/1390>. Date accessed: 21 july 2024. doi: https://doi.org/10.37600/ekbi.v7i1.1390.
Section
Articles