DAMPAK PENGGUNAAN EKONOMI DIGITAL TERHADAP TINGKAT PENDAPATAN PADA UMKM CIRENG TUBAN ALA MBAK MIRA
Abstract
The digital economy has become a key pillar in the development of Micro, Small and Medium Enterprises (MSMEs) in the modern era. Digital transformation, through the application of technology in business operations, opens up new opportunities to increase revenue and expand markets. MSMEs, as the backbone of the Indonesian economy, have the potential to thrive with digital technology. This study evaluates the impact of the digital economy on the revenue of Cireng Tuban Ala Mbak Mira MSMEs, which utilize digital technology to optimize revenue. Qualitative methods were used by collecting primary data through interviews. The results showed a significant increase in revenue after the adoption of online food delivery apps such as GoFood, ShopeeFood, and GrabFood, with revenue increasing steadily every year, highlighting the benefits of digitalization in expanding markets and operational efficiency.
References
[2] S. Prawirosumarto, “Strategi Pembangunan dan Perencanaan Kesempatan Kerja.” Yogyakarta: Gadjah Mada University Press, 1992.
[3] M. S. Antonio, Bank Syariah: dari teori ke praktik. Gema Insani, 2001.
[4] A. M. Yusuf, Metode penelitian kuantitatif, kualitatif & penelitian gabungan. Prenada Media, 2016.
[5] S. Arikunto, “Prosedur Penelitian Suatu,” 2006.
[6] P. P. Kuantitatif, “Metode Penelitian Kunatitatif Kualitatif dan R&D,” Alf. Bandung, 2016.
[7] Eliana, H. Widayani, and A. Isma, “The Impact of Digital Economy Development and Its Effect on the Income of Micro, Small and Medium Enterprises Actors,” Indones. J. Bus. Entrep. Res., vol. 1, no. 3, pp. 140–146, 2023, doi: 10.62794/ijober.v1i3.530.
[8] D. W. Rohmana, “Peranan Ekonomi Digital dalam Peningkatan Pertumbuhan UMKM: Peluang Dan Tantangan,” Indones. Proc. Annu. Conf. Islam. Law Sharia Econ., vol. 1, no. 1, pp. 42–48, 2023.
[9] M. R. Ferdiansyah and D. Tricahyono, “Identifikasi Faktor-Faktor Penghambat Implementasi Transformasi Digital Pada Umkm (Studi Kasus Hotel Flamboyan Indah),” JIMEA J. Ilm. (Manajemen, Ekon. dan Akunt., vol. 7, no. 2, pp. 1583–1595, 2023.
[10] U. Islam, N. Raden, F. Palembang, S. A. Sivia, A. Islam, and N. Curup, “Penerapan Ekonomi Digital Dalam,” pp. 48–58.
[11] S. L. Kumala, “Perkembangan Ekonomi Berbasis Digital Di Indonesia,” J. Econ. Reg. Sci., vol. 1, no. 2, pp. 109–117, 2022, doi: 10.52421/jurnal-esensi.v1i2.190.
[12] L. A. J. Pika Meri Yanti, Rozie Meidy, “PENGARUH IMPLEMENTASI EKONOMI DIGITAL TERHADAP PENDAPATAN PELAKU USAHA MIKRO KECIL DAN MENENGAH (Studi Kasus UMKM Kuliner di Kota Lubuklinggau),” no. 2, pp. 25–36, 2022.
[13] H. Wijaya and L. Nailufaroh, “Pengaruh Ekonomi Digital Terhadap Pendapatan UMKM Kota Serang dengan Literasi Digital Sebagai Variabel Moderasi,” Fair Value J. Ilm. Akunt. dan Keuang., vol. 5, no. 4, pp. 1941–1949, 2022, doi: 10.32670/fairvalue.v5i4.2580.
[14] D. Aulia, A. Hidayatullah, E. Evendi, M. Riski, and R. Gana, “2707-Article Text-9292-1-10-20240118,” J. Bintang Manaj., vol. 2, no. 1, p. hlm. 169., 2024.
[15] R. S. Hilal, D. Titis, and K. Wardani, “Pengaruh Perkembangan Ekonomi Digital Terhadap Pendapatan Pelaku Usaha UMK di Kecamatan Kawalu Kota Tasikmalaya,” pp. 1–12, 2023.