METODE SYSTEMATIC LITERATUR REVIEW PERKEMBANGAN START UP DIGITAL PADA ERA SOCIETY

  • Resnawita Resnawita universita putra indonesia (YPTK) padang
  • Jhon Veri Universital Putra Indonesia (YPTK) Padang

Abstract

The research aims to examine the development of digital startups in the Society era through the systematic literature review (SLR) method. The focus of this research includes dominant business models, marketing platforms used, and factors that influence the development of digital startups in Indonesia. Information was obtained from journals accessed via Google Scholar, with inclusion criteria including publications in the 2020-2023 time period, and relevance to digital startups and the Society era. Of the 40 journals found, 10 journals met the quality assessment criteria. The research results show that the dominant businesses adopted by digital startups are in the service and food sectors. Web-based platforms are the dominant ones used for marketing, followed by Android-based. The development of startups in Indonesia is increasing rapidly thanks to widespread use of the web and digitalization. However, many startups face significant challenges in the early stages, such as poor management and unsystematic operating cycles. This research emphasizes the importance of effective business strategies, such as SWOT analysis and strategic partnerships, to increase the chances of success in a competitive market. This research makes an important contribution to understanding the dynamics of digital startup development and effective digital marketing strategies.

References

[1] S. Budiarti, “Systematic Literature Review Strategi Digital Leadership Pada Era Society 4.0,” Ad Diwan, vol. 2, no. 1, pp. 19–28, 2022, doi: 10.51192/ad.v2i1.391.
[2] M. A. Jaya, R. Ferdiana, and S. Fauziati, “Analisis Faktor Keberhasilan Startup Digital Di Yogyakarta,” Anal. Keberhasilan Startup Digit. di Yogyakarta, pp. 167–173, 2022.
[3] A. Rosita and P. F. Nuryananda, “Pengembangan Paltform Layanan Konsultasi Kecantikan Online Untuk Meningkatkan Industri Ekonomi Digital Kreatif di Indonesia,” vol. 2, no. 4, 2024.
[4] H. Sastypratiwi and R. D. Nyoto, “Analisis Data Artikel Sistem Pakar Menggunakan Metode Systematic Review,” J. Edukasi dan Penelit. Inform., vol. 6, no. 2, p. 250, 2020, doi: 10.26418/jp.v6i2.40914.
[5] Resnawita and B. Hendrik, “Penggunaan Metode Systematic Literatur Review Untuk Menganalisis Artikel Sistem Pakar Metode Forward Chaining,” vol. 1, no. 2, pp. 1–5, 2023.
[6] Aloysius Vincentius Calvin, “Pengelolaan Bisnis Start-Up Bidang Jasa didasarkan Kapabilitas Sumber Daya Manusia yang Unggul di dalam Dunia Digital,” J. Indones. Sos. Sains, vol. 2, no. 5, pp. 695–711, 2021, doi: 10.36418/jiss.v2i5.296.
[7] E. D. Pramestyani, S. Saragi, and N. Andayani, “Analisis Dan Pengembangan Strategi dalam Meningkatkan Daya Saing HonestDocs Sebagai Perusahaan Startup Di Era Industry 4 . 0 The Analysis and Development of Strategies in Increasing the Competitiveness of HonestDocs as A Start-Up Company in the Era of Ind,” J. Manaj. Kesehat. Yayasan RS Dr. Soetomo, vol. 9, no. 2, pp. 249–260, 2023.
[8] R. Setiawan and P. Yuana, “Implementasi Lean Startup Pada Strategi Pengembangan Produk Startup Digital Berbasis Website Bidang Education Technology,” J. Kewirausahaan dan Inov., vol. 51, no. 1, pp. 51–62, 2022, [Online]. Available: http://dx.doi.org/10.21776/jki.2022.01.1.06.
[9] M. Y. Sakti, “Implementasi Javelin Board Dan Lean Startup Pada Strategi Pengembangan Produk Startup Digital,” J. Mhs. Ilm. FEB, vol. 8, no. 2, pp. 1–16, 2020.
[10] I. W. Y. Pratama, I. G. J. E. Putra, and T. Tiawan, “Pengembangan Startup Inmotioon Dengan Menggunakan Metode Javelin Board Dan Lean Startup,” J. Ilm. Teknol. Inf. Asia, vol. 16, no. 2, p. 95, 2022, doi: 10.32815/jitika.v16i2.758.
[11] P. R. Ningsih and A. Ahadiat, “Pengembangan Strategi Bisnis dengan Pendekatan BMC pada Startup Digital,” Econ. Digit. Bus. Rev., vol. 4, no. 2, pp. 138–154, 2023, [Online]. Available: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/679%0Ahttps://ojs.stieamkop.ac.id/index.php/ecotal/article/download/679/436
[12] Ari Setya Budi and W. Wiwik Handayani, “Strategi Proses Bisnis Pada Startup Jasa Digital Marketing Agency,” J. E-Bis, vol. 6, no. 1, pp. 128–140, 2022, doi: 10.37339/e-bis.v6i1.870.
[13] R. P. Sari, I. Mariam, and M. O. Sinaga, “Analisis Strategi Pengembangan Bisnis Melalui Matriks SWOT pada Startup MakananHalal.id,” J. Manag. Bus. Rev., vol. 18, no. 3, pp. 630–639, 2021, doi: 10.34149/jmbr.v18i3.219.
[14] R. E. Santoso, F. P. Oganda, E. P. Harahap, N. I. Permadi, and Agung, “Pemanfaatan Penggunaan Hyperlocal Marketing bagi Startup Bidang Kuliner di Tangerang,” ADI Bisnis Digit. Interdisiplin J., vol. 2, no. 2, pp. 60–65, 2021, doi: 10.34306/abdi.v2i2.564.
[15] B. R. Arridwan, V. Ben Yabes, and W. Firmansyah, “Startup Pemesanan Makanan Katering Berbasis Android Menggunakan Business Model”, [Online]. Available: www.nusamandiri.ac.id
Published
2024-06-30
How to Cite
RESNAWITA, Resnawita; VERI, Jhon. METODE SYSTEMATIC LITERATUR REVIEW PERKEMBANGAN START UP DIGITAL PADA ERA SOCIETY. Jurnal Ekonomi dan Bisnis (EK dan BI), [S.l.], v. 7, n. 1, p. 312-318, june 2024. ISSN 2621-4695. Available at: <https://jurnal.murnisadar.ac.id/index.php/EKBI/article/view/1418>. Date accessed: 21 july 2024. doi: https://doi.org/10.37600/ekbi.v7i1.1418.
Section
Articles