STRATEGI PENGEMBANGAN PEMASARAN DIGITAL TERHADAP UMKM M_TWO CAPCAY SOLO
Abstract
Digital marketing is an effort to promote brands or products online that can be used by MSMEs to reach consumers and potential clients quickly and effectively to increase sales. UMKM M_TWO Capcay Solo is an UMKM that focuses on seafood. While running their business, UMKM M_TWO has never used social media as content marketing. Therefore, the author intends to help optimize M_TWO MSME content marketing via social media. The author's data collection method utilizes interview techniques by asking several questions that the author can use to develop the stages of digital transformation ideas in M_TWO MSMEs. The results obtained during the assistance from the use of social media show that there is engagement with M_TWO content and M_TWO owners also understand how to properly market their products on social media and already have social media accounts such as Mailchimp, Linktree, Facebook, Instagram, Whatsapp Business, as well as content drafts that the author helps make for future social media marketing.
References
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[18] D. Sasongko, M. P. Yuliawati, R. Nurhidayah, R. G. Utomo, A. Setyawan, and K. Suciati, “Pengembangan Pemasaran UMKM Asih Di Kabupaten Magelang Dengan Memanfaatkan Digital Marketing,” Jurnal Pengabdian Masyarakat Ipteks, vol. 7, no. 1, pp. 68–73, 2021.
[19] J. Ariawan, “Peranan Manajemen SDM sebagai Kebangkitan UMKM ditengah Pandemi pada Komunitas UMKM Pasar Lama Kota Tangerang,” JPM Jurnal Pengabdian Mandiri, vol. 1, no. 3, 2022, [Online]. Available: http://bajangjournal.com/index.php/JPM
[20] G. Hasan, A. Handoko, F. F. Salim, P. S. Rohaizat, and Y. J. Hulu, “Implementasi Pemasaran Digital Sebagai Strategi Pemasaran dan Untuk Meningkatkan Penjualan (Studi Pada UKM Yosu Preloved Di Kota Batam),” SEIKO : Journal of Management & Business, vol. 5, no. 1, pp. 2022–505, 2022, doi: 10.37531/sejaman.v5i1.1750.
[2] R. R. Gumilang, “Implementasi Digital Marketing terhadap Peningkatan Penjualan Hasil Home Industry,” COOPETITION : Jurnal Ilmiah Manajemen, vol. 10, no. 1, 2019.
[3] G. Sagita and Z. R. Wijaya, “Penerapan Digital Marketing Sebagai Strategi Pemasaran Bakmi Tando 07,” EBISMEN : Jurnal Ekonomi, Bisnis, dan Manajemen, vol. 1, no. 3, 2022.
[4] G. Mala, G. Akash, and S. Jewel, “(UGC CARE Journal) A Study on Influence of Digital Marketing on Buying Behaviour of Youth,” vol. 40, no. 68, 2020, [Online]. Available: https://ssrn.com/abstract=3679281
[5] M. Moslehpour, T. Ismail, B. Purba, and W. K. Wong, “What makes go-jek go in indonesia? The influences of social media marketing activities on purchase intention,” Journal of Theoretical and Applied Electronic Commerce Research, vol. 17, no. 1, pp. 89–103, Mar. 2022, doi: 10.3390/jtaer17010005.
[6] E. Anggrenita and O. A. Sander, “Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow,” Journal of Business & Applied Management, vol. 15, no. 2, p. 143, Nov. 2022, doi: 10.30813/jbam.v15i2.3774.
[7] I. M. Mulitawati and M. Retnasary, “Strategi Komunikasi Pemasaran dalam Membangun Brand Image melalui Sosial Media Instagram (Studi kasus deskriptif komunikasi pemasaran produk polycrol forte melalui akun instagram @ahlinyaobatmaag),” Jurnal Pengembangan Ilmu Komunikasi dan Sosial, vol. 4, no. 1, 2020.
[8] D. A. Sari, “Pemanfaatan Media Pembelajaran dengan Menggunakan Fitur ‘Reels Instagram’ pada Pembelajaran Bahasa dan Sastra Indonesia di Masa Pandemi COVID-19,” Prosiding Seminar Nasional PBSI-IV, 2021, [Online]. Available: https://sites.google.com/a/students.unnes.ac.id/pus/page-1/,
[9] O. Rahmayani and R. Nofrialdi, “The Effect of Utilization of Social Media Instagram @Nanarfshop on Buying Interest of Fisipol Students University Ekasakti Padang,” Journal of Law Politic and Humanities, vol. 2, no. 2, 2022, doi: 10.38035/jlph.v2i2.
[10] P. M. Aji, V. Nadhila, and L. Sanny, “Effect of social media marketing on instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry,” International Journal of Data and Network Science, vol. 4, no. 2, pp. 91–104, 2020, doi: 10.5267/j.ijdns.2020.3.002.
[11] T. Abdullah et al., “Impact of Social Media Influencer on Instagram User Purchase Intention towards the Fashion Products: The Perspectives of UMK Pengkalan Chepa Campus Students,” European Journal of Molecular & Clinical Medicine, 2020.
[12] A. Muhardono, D. Satrio, H. I. Lestari, and A. A. Fadhilah, “Pelatihan Optimalisasi Facebook Marketing dan Konten Strategi Foto Produk pada UMKM Kampung ATBM Desa Cepagan,” Society: Jurnal Pengabdian Masyarakat, vol. 01, no. 4, pp. 192–199, 2022, doi: https://doi.org/10.55824/jpm.v1i4.110.
[13] L. Iannelli, F. Giglietto, L. Rossi, and E. Zurovac, “Facebook Digital Traces for Survey Research: Assessing the Efficiency and Effectiveness of a Facebook Ad–Based Procedure for Recruiting Online Survey Respondents in Niche and Difficult-to-Reach Populations,” Soc Sci Comput Rev, vol. 38, no. 4, pp. 462–476, Aug. 2020, doi: 10.1177/0894439318816638.
[14] K. Dipayanti, R. Lesmana, and Y. Pratama, “Pelatihan Digital Marketing Pada Media Sosial Untuk Meningkatkan Pemasaran Hasil Pertanian di Desa Cihambulu Pabuaran Subang Jawa Barat,” Idea Abdimas Journal, vol. 1, no. 1, 2022, [Online]. Available: https://ojs.ideanusa.com/index.php/iaj
[15] Mervin, D. Priharsari, and W. Purnomo, “Analisis Pengaruh Brand Awareness dan Perceived Value terhadap Purchase Intention pada Live Shopping,” Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, vol. 6, no. 12, pp. 5660–5667, 2022, [Online]. Available: http://j-ptiik.ub.ac.id
[16] A. A. Ramadhani, “Analisis Pengaruh Brand Awareness dalam Pengelolaan Event Public Relations melalui Platform Digital: Studi Kasus pada PT. Pilihanmu Indonesia Jaya,” Cakrawala, vol. 22, no. 2, 2022, doi: 10.31294/jc.v19i2.
[17] J. Zhao, R. S. Butt, M. Murad, F. Mirza, and M. A. A. Saleh Al-Faryan, “Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality,” Front Psychol, vol. 12, Jan. 2022, doi: 10.3389/fpsyg.2021.803348.
[18] D. Sasongko, M. P. Yuliawati, R. Nurhidayah, R. G. Utomo, A. Setyawan, and K. Suciati, “Pengembangan Pemasaran UMKM Asih Di Kabupaten Magelang Dengan Memanfaatkan Digital Marketing,” Jurnal Pengabdian Masyarakat Ipteks, vol. 7, no. 1, pp. 68–73, 2021.
[19] J. Ariawan, “Peranan Manajemen SDM sebagai Kebangkitan UMKM ditengah Pandemi pada Komunitas UMKM Pasar Lama Kota Tangerang,” JPM Jurnal Pengabdian Mandiri, vol. 1, no. 3, 2022, [Online]. Available: http://bajangjournal.com/index.php/JPM
[20] G. Hasan, A. Handoko, F. F. Salim, P. S. Rohaizat, and Y. J. Hulu, “Implementasi Pemasaran Digital Sebagai Strategi Pemasaran dan Untuk Meningkatkan Penjualan (Studi Pada UKM Yosu Preloved Di Kota Batam),” SEIKO : Journal of Management & Business, vol. 5, no. 1, pp. 2022–505, 2022, doi: 10.37531/sejaman.v5i1.1750.
Published
2023-06-28
How to Cite
LESTARI, Melissa.
STRATEGI PENGEMBANGAN PEMASARAN DIGITAL TERHADAP UMKM M_TWO CAPCAY SOLO.
Jurnal Ekonomi dan Bisnis (EK dan BI), [S.l.], v. 6, n. 1, p. 64-74, june 2023.
ISSN 2621-4695.
Available at: <https://jurnal.murnisadar.ac.id/index.php/EKBI/article/view/797>. Date accessed: 14 sep. 2024.
doi: https://doi.org/10.37600/ekbi.v6i1.797.
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