OPTIMALISASI DIGITAL BAGI ONLINE SHOP YOURFIRSTSTEP.ID
Abstract
All businesses have a responsibility to promote their products or services using various channels in order to maximize profitability. Digital marketing necessitates the presence of distinctive and well-prepared promotional efforts to effectively attain business objectives. Social media marketing is a commonly employed approach by micro, small, and medium enterprises (MSMEs). The level of customer brand awareness can significantly impact their purchasing decisions. It is important for a brand to have a clear and consistent personality that aligns with the brand's values and target audience. The objective of this research is to investigate the marketing strategies being implemented by these MSMEs and assess customer brand awareness. A qualitative research methodology was employed for this study, and the findings highlight the significant influence of marketing communication within a company on brand awareness.
References
[1] Atmoko, B. . (2017). Instagram Handbook. Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law, 1(hal 140), 43.
[2] Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
[3] Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(March), 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016
[4] Hidayanto, B. C., Halim, J. P., Sari, A. F. P., Alrifqi, M., Rakhmawati, N. A., & Akbar, I. A. (2022). Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS. JISKA (Jurnal Informatika Sunan Kalijaga), 7(2), 100–110. https://doi.org/10.14421/jiska.2022.7.2.100-110
[5] Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
[6] Molinillo, S., Japutra, A., Nguyen, B., & Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence and Planning, 35(2), 166–179. https://doi.org/10.1108/MIP-04-2016-0064
[7] Nur Arifah, F. (2015). “TRANSFORMASI Jurnal Informasi & Pengembangan Iptek” (STMIK BINA PATRIA) ANALISIS SOSIAL MEDIA SEBAGAI STRATEGI MARKETING DALAM BISNIS ONLINE. Jurnal TRANSFORMASI, 11(2), 143–149.
[8] Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621–632. https://doi.org/10.21276/sjhss
[9] Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942.
[10] Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation and Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001
[11] Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/
[12] Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan Umkm Melalui Digital Marketing Untuk Membantu Pemasaran Produk Pada Masa Covid-19. ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat), 2(1), 6–13. https://doi.org/10.31002/abdipraja.v2i1.3602
[13] Tritama, H. B., & Tarigan, R. E. (2016). The Effect of Social Media to the Brand Awareness of a Product of a Company. CommIT (Communication and Information Technology) Journal, 10(1), 9. https://doi.org/10.21512/commit.v10i1.1667
[14] Umami, Z., & Darma, G. S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Jurnal Manajemen Dan Kewirausahaan, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103
[15] Untar, D., & Fajariana, D. E. (2018). Instagram Handbook. Widya Cipta, 2, 271–278.
[1] Atmoko, B. . (2017). Instagram Handbook. Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law, 1(hal 140), 43.
[2] Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
[3] Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(March), 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016
[4] Hidayanto, B. C., Halim, J. P., Sari, A. F. P., Alrifqi, M., Rakhmawati, N. A., & Akbar, I. A. (2022). Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS. JISKA (Jurnal Informatika Sunan Kalijaga), 7(2), 100–110. https://doi.org/10.14421/jiska.2022.7.2.100-110
[5] Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
[6] Molinillo, S., Japutra, A., Nguyen, B., & Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence and Planning, 35(2), 166–179. https://doi.org/10.1108/MIP-04-2016-0064
[7] Nur Arifah, F. (2015). “TRANSFORMASI Jurnal Informasi & Pengembangan Iptek” (STMIK BINA PATRIA) ANALISIS SOSIAL MEDIA SEBAGAI STRATEGI MARKETING DALAM BISNIS ONLINE. Jurnal TRANSFORMASI, 11(2), 143–149.
[8] Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621–632. https://doi.org/10.21276/sjhss
[9] Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942.
[10] Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation and Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001
[11] Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/
[12] Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan Umkm Melalui Digital Marketing Untuk Membantu Pemasaran Produk Pada Masa Covid-19. ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat), 2(1), 6–13. https://doi.org/10.31002/abdipraja.v2i1.3602
[13] Tritama, H. B., & Tarigan, R. E. (2016). The Effect of Social Media to the Brand Awareness of a Product of a Company. CommIT (Communication and Information Technology) Journal, 10(1), 9. https://doi.org/10.21512/commit.v10i1.1667
[14] Umami, Z., & Darma, G. S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Jurnal Manajemen Dan Kewirausahaan, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103
[15] Untar, D., & Fajariana, D. E. (2018). Instagram Handbook. Widya Cipta, 2, 271–278.
[1] Atmoko, B. . (2017). Instagram Handbook. Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law, 1(hal 140), 43.
[2] Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
[3] Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(March), 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016
[4] Hidayanto, B. C., Halim, J. P., Sari, A. F. P., Alrifqi, M., Rakhmawati, N. A., & Akbar, I. A. (2022). Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS. JISKA (Jurnal Informatika Sunan Kalijaga), 7(2), 100–110. https://doi.org/10.14421/jiska.2022.7.2.100-110
[5] Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
[6] Molinillo, S., Japutra, A., Nguyen, B., & Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence and Planning, 35(2), 166–179. https://doi.org/10.1108/MIP-04-2016-0064
[7] Nur Arifah, F. (2015). “TRANSFORMASI Jurnal Informasi & Pengembangan Iptek” (STMIK BINA PATRIA) ANALISIS SOSIAL MEDIA SEBAGAI STRATEGI MARKETING DALAM BISNIS ONLINE. Jurnal TRANSFORMASI, 11(2), 143–149.
[8] Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621–632. https://doi.org/10.21276/sjhss
[9] Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942.
[10] Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation and Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001
[11] Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/
[12] Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan Umkm Melalui Digital Marketing Untuk Membantu Pemasaran Produk Pada Masa Covid-19. ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat), 2(1), 6–13. https://doi.org/10.31002/abdipraja.v2i1.3602
[13] Tritama, H. B., & Tarigan, R. E. (2016). The Effect of Social Media to the Brand Awareness of a Product of a Company. CommIT (Communication and Information Technology) Journal, 10(1), 9. https://doi.org/10.21512/commit.v10i1.1667
[14] Umami, Z., & Darma, G. S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Jurnal Manajemen Dan Kewirausahaan, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103
[15] Untar, D., & Fajariana, D. E. (2018). Instagram Handbook. Widya Cipta, 2, 271–278.
[2] Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
[3] Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(March), 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016
[4] Hidayanto, B. C., Halim, J. P., Sari, A. F. P., Alrifqi, M., Rakhmawati, N. A., & Akbar, I. A. (2022). Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS. JISKA (Jurnal Informatika Sunan Kalijaga), 7(2), 100–110. https://doi.org/10.14421/jiska.2022.7.2.100-110
[5] Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
[6] Molinillo, S., Japutra, A., Nguyen, B., & Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence and Planning, 35(2), 166–179. https://doi.org/10.1108/MIP-04-2016-0064
[7] Nur Arifah, F. (2015). “TRANSFORMASI Jurnal Informasi & Pengembangan Iptek” (STMIK BINA PATRIA) ANALISIS SOSIAL MEDIA SEBAGAI STRATEGI MARKETING DALAM BISNIS ONLINE. Jurnal TRANSFORMASI, 11(2), 143–149.
[8] Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621–632. https://doi.org/10.21276/sjhss
[9] Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942.
[10] Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation and Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001
[11] Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/
[12] Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan Umkm Melalui Digital Marketing Untuk Membantu Pemasaran Produk Pada Masa Covid-19. ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat), 2(1), 6–13. https://doi.org/10.31002/abdipraja.v2i1.3602
[13] Tritama, H. B., & Tarigan, R. E. (2016). The Effect of Social Media to the Brand Awareness of a Product of a Company. CommIT (Communication and Information Technology) Journal, 10(1), 9. https://doi.org/10.21512/commit.v10i1.1667
[14] Umami, Z., & Darma, G. S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Jurnal Manajemen Dan Kewirausahaan, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103
[15] Untar, D., & Fajariana, D. E. (2018). Instagram Handbook. Widya Cipta, 2, 271–278.
[1] Atmoko, B. . (2017). Instagram Handbook. Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law, 1(hal 140), 43.
[2] Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
[3] Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(March), 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016
[4] Hidayanto, B. C., Halim, J. P., Sari, A. F. P., Alrifqi, M., Rakhmawati, N. A., & Akbar, I. A. (2022). Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS. JISKA (Jurnal Informatika Sunan Kalijaga), 7(2), 100–110. https://doi.org/10.14421/jiska.2022.7.2.100-110
[5] Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
[6] Molinillo, S., Japutra, A., Nguyen, B., & Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence and Planning, 35(2), 166–179. https://doi.org/10.1108/MIP-04-2016-0064
[7] Nur Arifah, F. (2015). “TRANSFORMASI Jurnal Informasi & Pengembangan Iptek” (STMIK BINA PATRIA) ANALISIS SOSIAL MEDIA SEBAGAI STRATEGI MARKETING DALAM BISNIS ONLINE. Jurnal TRANSFORMASI, 11(2), 143–149.
[8] Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621–632. https://doi.org/10.21276/sjhss
[9] Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942.
[10] Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation and Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001
[11] Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/
[12] Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan Umkm Melalui Digital Marketing Untuk Membantu Pemasaran Produk Pada Masa Covid-19. ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat), 2(1), 6–13. https://doi.org/10.31002/abdipraja.v2i1.3602
[13] Tritama, H. B., & Tarigan, R. E. (2016). The Effect of Social Media to the Brand Awareness of a Product of a Company. CommIT (Communication and Information Technology) Journal, 10(1), 9. https://doi.org/10.21512/commit.v10i1.1667
[14] Umami, Z., & Darma, G. S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Jurnal Manajemen Dan Kewirausahaan, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103
[15] Untar, D., & Fajariana, D. E. (2018). Instagram Handbook. Widya Cipta, 2, 271–278.
[1] Atmoko, B. . (2017). Instagram Handbook. Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law, 1(hal 140), 43.
[2] Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
[3] Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(March), 271–285. https://doi.org/10.1016/j.ijhm.2018.05.016
[4] Hidayanto, B. C., Halim, J. P., Sari, A. F. P., Alrifqi, M., Rakhmawati, N. A., & Akbar, I. A. (2022). Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS. JISKA (Jurnal Informatika Sunan Kalijaga), 7(2), 100–110. https://doi.org/10.14421/jiska.2022.7.2.100-110
[5] Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
[6] Molinillo, S., Japutra, A., Nguyen, B., & Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence and Planning, 35(2), 166–179. https://doi.org/10.1108/MIP-04-2016-0064
[7] Nur Arifah, F. (2015). “TRANSFORMASI Jurnal Informasi & Pengembangan Iptek” (STMIK BINA PATRIA) ANALISIS SOSIAL MEDIA SEBAGAI STRATEGI MARKETING DALAM BISNIS ONLINE. Jurnal TRANSFORMASI, 11(2), 143–149.
[8] Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621–632. https://doi.org/10.21276/sjhss
[9] Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942.
[10] Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation and Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001
[11] Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/
[12] Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan Umkm Melalui Digital Marketing Untuk Membantu Pemasaran Produk Pada Masa Covid-19. ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat), 2(1), 6–13. https://doi.org/10.31002/abdipraja.v2i1.3602
[13] Tritama, H. B., & Tarigan, R. E. (2016). The Effect of Social Media to the Brand Awareness of a Product of a Company. CommIT (Communication and Information Technology) Journal, 10(1), 9. https://doi.org/10.21512/commit.v10i1.1667
[14] Umami, Z., & Darma, G. S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Jurnal Manajemen Dan Kewirausahaan, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103
[15] Untar, D., & Fajariana, D. E. (2018). Instagram Handbook. Widya Cipta, 2, 271–278.
Published
2023-06-30
How to Cite
YEO, Jacelyn.
OPTIMALISASI DIGITAL BAGI ONLINE SHOP YOURFIRSTSTEP.ID.
Jurnal Ekonomi dan Bisnis (EK dan BI), [S.l.], v. 6, n. 1, p. 111-115, june 2023.
ISSN 2621-4695.
Available at: <https://jurnal.murnisadar.ac.id/index.php/EKBI/article/view/809>. Date accessed: 05 oct. 2024.
doi: https://doi.org/10.37600/ekbi.v6i1.809.
Issue
Section
Articles
