PENGGUNAAN TEKNOLOGI AUGMENTED REALITY SEBAGAI ALAT UNTUK MEMPROMOSIKAN PARIWISATA BERKELANJUTAN

Abstract

The urgency of this research is to create interactive tourism promotion media that combines virtual and real environments through Augmented Reality technology. Tourism has an important role in economic development and community welfare, but unsustainable tourism development can have negative impacts. This study explores the potential use of Augmented Reality (AR) technology as a tool to promote sustainable tourism in Sipolha Tourism Village, Simalungun Regency. The purpose of this study is to design, develop, and implement an AR application that visualizes the tourism potential of Sipolha Village in 3D. With a design and development approach, this study aims to provide innovative solutions to promote sustainable tourism by paying attention to environmental and cultural sustainability. The result of this study is a prototype Android application that can provide comprehensive tourism information and increase tourism appeal in Sipolha Tourism Village.