PENGARUH PENGGUNAAN DOMPET DIGITAL DANA TERHADAP KEMUDAHAN TRANSAKSI PEMBAYARAN (STUDI KASUS KONSUMEN ALFAMIDI TANAH JAWA)

Abstract

This study aims to determine the effect of using the Dana digital wallet on the ease of payment transactions (a case study of Alfamidi Tanah Jawa consumers). This study employed a quantitative method. Data collection was conducted through questionnaires and sampling using nonprobability sampling techniques, with a total of 40 respondents. The data analysis techniques used were descriptive statistical analysis, validity testing, reliability testing, classical assumption testing, simple linear regression analysis, and hypothesis testing using SPSS version 25.Based on the results of the study, it can be concluded that the Dana digital wallet has a significant effect on the ease of payment transactions for Alfamidi consumers in Tanah Jawa District. This is proven by the results of the partial hypothesis test (T-Test), which obtained a calculated t value ≥ t table (3.677 ≥ 2.204) with a significance level of 0.01 ≤ 0.05. The coefficient of determination results indicate that the use of the Dana digital wallet significantly impacts the ease of payment transactions among Alfamidi consumers in Tanah Jawa District is 26.2%. The conclusion of this study is that the use of the Dana digital wallet significantly impacts the ease of payment transactions among Alfamidi consumers in Tanah Jawa District.