SISTEM PENDUKUNG KEPUTUSAN PENENTUAN LOKASI PENGEMBANGAN UMKM POTENSIAL MENGGUNAKAN METODE MOORA
Abstract
This study addresses the challenge of determining optimal locations for the development of potential Micro, Small, and Medium Enterprises (MSMEs) in Labuhan Batu Regency, where subjective assessments and the absence of structured analytical tools often constrain decision-making. The objective of this research is to develop a Decision Support System (DSS) that provides objective and data-driven recommendations for MSME location prioritization. The study employs the Multi-Objective Optimization based on Ratio Analysis (MOORA) method to evaluate alternative locations based on five criteria: accessibility, infrastructure, market potential, population density, and economic activity. Quantitative data were processed through decision matrix construction, normalization, weighted normalization, and optimization value calculation. The results show that alternative A4 achieved the highest MOORA value (0.4938), indicating it as the most potential location for MSME development, followed by A2 and A1, while A3 and A5 obtained the lowest scores. These findings demonstrate that the MOORA-based DSS effectively ranks locations consistently and transparently. In conclusion, the proposed system supports policymakers in identifying strategic areas for MSME development and contributes to more effective regional economic planning.
References
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[20] N. K. A. Piantari, I. N. T. A. Putra, S. Widiastutik, And K. S. Kartini, “Comparative Analysis Of The Moora Method For Evaluating The Effectiveness Of Scholarship Acceptance,” Jurnal Galaksi, Vol. 1, No. 1, Pp. 22–32, May 2024, Doi: 10.70103/Galaksi.V1i1.3.
[2] H. Khumairo, Hersiyah, And Mashudi, “Ekonomipedia Peran Umkm Dalam Mendorong Pertumbuhan Ekonomi Dan Pemerataan Pendapatan Di Indonesia The Role Of Msmes In Driving Economic Growth And Income Equality In Indonesia,” 2025, Doi: 10.55043/Ekonomipedia.
[3] M. Syafitri Amalia And M. Arif, “Strategi Pengembangan Usaha Mikro, Kecil Dan Menengah (Umkm) Yang Dilakukan Dinas Koperasi Dan Umk Kabupaten Labuhanbatu Dalam Meningkatkan Perekonomian Masyarakat Sekitar,” Vol. 3, No. 6, P. 1290, 2022.
[4] F. Mahmood, R. Arshad, S. Khan, A. Afzal, And M. Bashir, “Impact Of Behavioral Biases On Investment Decisions And The Moderation Effect Of Financial Literacy; An Evidence Of Pakistan,” Acta Psychol (Amst), Vol. 247, Jul. 2024, Doi: 10.1016/J.Actpsy.2024.104303.
[5] H. Ratnaningtyas, H. Wicaksono, And I. Irfal, “Barriers And Opportunities For Msme Development In Indonesia: Internal And External Perspectives,” International Journal Of Multidisciplinary Approach Research And Science, Vol. 3, No. 01, Pp. 163–170, Jan. 2025, Doi: 10.59653/Ijmars.V3i01.1337.
[6] P. Gultom Et Al., “Optimizing The Selection Of The Sustainable Micro, Small, And Medium-Sized Enterprises Development Center Using A Multi-Criteria Approach For Regional Development,” Mathematical Modelling Of Engineering Problems, Vol. 11, No. 11, Pp. 2977–2987, Nov. 2024, Doi: 10.18280/Mmep.111110.
[7] F. Kitsios And M. Kamariotou, “Decision Support Systems And Strategic Planning: Information Technology And Smes’ Performance,” International Journal Of Decision Support Systems, Vol. 3, No. 1/2, P. 53, 2018, Doi: 10.1504/Ijdss.2018.094260.
[8] S. J. Hall, S. Smith, C. Baskent, And C. De Raffaele, “A Taxonomy Of Knowledge Management Systems In The Micro-Enterprise,” International Journal Of Operations Management, Vol. 4, No. 1, Pp. 7–20, Sep. 2024, Doi: 10.18775/Ijom.2757-0509.2020.41.4001.
[9] V. R. Dynasti, P. Andini, And H. Shaban Maligisa, “Empowering Local Food Industries Through Decision Support System (Dss): A Strategic Model For Sustainable Msme Development In Rural Indonesia,” Journal Of Islamic Finance And Economic Studies, Vol. 2025, No. 3, Pp. 91–99, 2025, Doi: 10.64268//Josce.
[10] R. Syahfitri Perangin Angin, “Instal : Jurnal Komputer Moora Method (Multi Objective Optimization On The Basic Of Ratio Analysis) For The Best Motorcycle Selection Recommendations,” 2022.
[11] S. Sintaro, A. A. Aldino, S. Setiawansyah, And V. H. Saputra, “Combination Of Multi-Objective Optimization On The Basis Of Ratio Analysis (Moora) And Pivot Pairwise Relative Criteria Importance Assessment (Piprecia) In Determining The Best Cashier,” Journal Of Computing And Informatics Research, Vol. 3, No. 1, Pp. 133–140, Nov. 2023, Doi: 10.47065/Comforch.V3i1.969.
[12] R. Singh Et Al., “A Historical Review And Analysis On Moora And Its Fuzzy Extensions For Different Applications,” Heliyon, Vol. 10, No. 3, Feb. 2024, Doi: 10.1016/J.Heliyon.2024.E25453.
[13] A. Sani, H. Rianto, J. Fernandes Andry, T. Hartati, And J. Andry, “Decision Support System For Smes Selection Using Moora Method For Corporate Vendor’s Requirement,” 2020. [Online]. Available: Www.Rsisinternational.Org
[14] Z. Sitorus, A. Karim, A. H. Nasyuha, And M. H. Aly, “Implementation Of Moora And Moorsa Methods In Supporting Computer Lecturer Selection Decisions,” Jurnal Infotel, Vol. 16, No. 3, Sep. 2024, Doi: 10.20895/Infotel.V16i3.1184.
[15] M. L. Rodríguez-Carrillo, L. Pérez-Domínguez, R. Romero-López, D. Luviano-Cruz, And E. León-Castro, “A Systematic Literature Review On The Use Of Multicriteria Decision Making Methods For Small And Medium-Sized Enterprises Innovation Assessment,” 2025, Frontiers Media Sa. Doi: 10.3389/Frai.2025.1605756.
[16] A. Hariri, P. Domingues, And P. Sampaio, “Integration Of Multi-Criteria Decision-Making Approaches Adapted For Quality Function Deployment: An Analytical Literature Review And Future Research Agenda,” Nov. 08, 2023, Emerald Publishing. Doi: 10.1108/Ijqrm-02-2022-0058.
[17] T. Avramova, T. Peneva, And A. Ivanov, “Overview Of Existing Multi-Criteria Decision-Making (Mcdm) Methods Used In Industrial Environments,” Technologies (Basel), Vol. 13, No. 10, P. 444, Oct. 2025, Doi: 10.3390/Technologies13100444.
[18] V. M. M. Siregar, M. R. Tampubolon, E. P. S. Parapat, E. I. Malau, And D. S. Hutagalung, “Decision Support System For Selection Technique Using Moora Method,” Iop Conf Ser Mater Sci Eng, Vol. 1088, No. 1, P. 012022, Feb. 2021, Doi: 10.1088/1757-899x/1088/1/012022.
[19] V. M. M. Siregar, M. R. Tampubolon, E. P. S. Parapat, E. I. Malau, And D. S. Hutagalung, “Decision Support System For Selection Technique Using Moora Method,” Iop Conf Ser Mater Sci Eng, Vol. 1088, No. 1, P. 012022, Feb. 2021, Doi: 10.1088/1757-899x/1088/1/012022.
[20] N. K. A. Piantari, I. N. T. A. Putra, S. Widiastutik, And K. S. Kartini, “Comparative Analysis Of The Moora Method For Evaluating The Effectiveness Of Scholarship Acceptance,” Jurnal Galaksi, Vol. 1, No. 1, Pp. 22–32, May 2024, Doi: 10.70103/Galaksi.V1i1.3.
Published
2025-12-31
How to Cite
LUBIS, Siti Herliza; BANGUN, Budianto; JULEDI, Angga.
SISTEM PENDUKUNG KEPUTUSAN PENENTUAN LOKASI PENGEMBANGAN UMKM POTENSIAL MENGGUNAKAN METODE MOORA.
Jurnal Teknik Informasi dan Komputer (Tekinkom), [S.l.], v. 8, n. 2, p. 525-531, dec. 2025.
ISSN 2621-3079.
Available at: <https://jurnal.murnisadar.ac.id/index.php?journal=Tekinkom&page=article&op=view&path%5B%5D=1791>. Date accessed: 21 apr. 2026.
doi: https://doi.org/10.37600/tekinkom.v8i2.1791.
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